Michael Tjendara

Michael Tjendara is a father, founder, and fierce advocate for truth and consumer safety. He is the founder of Purityfic, a halal wellness brand born in Australia and trusted across Indonesia. After experiencing a high-profile incident involving airline misconduct, Michael became a vocal champion for integrity in business and travel. Through his platform, he shares real stories, leadership insights, and lessons on standing for what’s right—even when it's hard. Faith. Family. Truth. That’s what fuels the mission.

Don’t Attack the Weak. You Should Have Stolen from Me

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On June 6, 2025, I flew from Jakarta to Melbourne on Garuda Indonesia flight GA716. Sitting beside me was my five-year-old daughter, peacefully asleep. That was the moment someone chose to steal my iPhone from the seat pocket next to her. They did not steal from me while I was watching. They waited until I … Read more

I Didn’t Choose This Spotlight — But I Choose How to Stand in It

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By Michael Tjendara – Founder of Purityfic When my iPhone was stolen onboard Garuda Indonesia flight GA716, I didn’t expect the incident to become public. I didn’t plan to be at the center of news stories, online discussions, or national headlines. But the truth is: I didn’t choose the spotlight.I only chose to stand for … Read more

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