Michael Tjendara – Founder, Father, and Advocate for Truth in Wellness
Hello, I’m Michael — a husband, a father of four, and the founder of Purityfic, a halal-certified wellness brand born in Australia and trusted by families across Indonesia and the world.
But before Purityfic, I was just a parent — searching endlessly for supplements I could truly trust for my wife and kids. What I discovered instead was a wellness industry full of vague labels, vague claims, and even vaguer accountability. That’s when I decided to do something different.
Highlights
🎓 My Background & Credentials
I hold a Master of Business Administration (MBA) and a Master of Applied Finance from Melbourne University in Australia, with a specialization in international business and ethical leadership. Over the past 15+ years, I’ve built and managed companies that span across healthcare, trade, and technology, both in Australia and Indonesia.
More than academic degrees, what shaped me was living at the intersection of two worlds — where high-quality, regulated products in Australia didn’t always make it into the hands of Indonesian families, and where halal standards were often overlooked by global wellness brands.
That gap — of quality, of ethics, of trust — became my calling.
🌱 Why I Founded Purityfic
Purityfic was never just a business plan. It was a personal solution to a problem I faced as a father.
We make halal-certified, lab-tested, and family-safe vitamins and supplements, designed for people who care not just about what’s effective — but about what’s right.
Everything we do is backed by:
GMP-certified manufacturing in Australia
Heavy metal & stability testing
Halal certification
Honest labeling — no fluff, no fillers
And most importantly: the conviction to put people over profit, every single time.
⚖️ My Values: Truth, Family, Faith
My life took a turn when my personal story — including the GA716 iPhone theft incident — became a public lesson in how silence is rewarded over honesty.
But I’ve learned that the fight for truth, whether in business or life, is what forges real trust.
And that’s exactly what I want Purityfic to stand for.
🤝 Let’s Connect
Whether you’re a parent, a partner, or someone who believes in building with purpose — I’d love to hear from you.