By Michael Tjendara – Founder of Purityfic
When my iPhone was stolen onboard Garuda Indonesia flight GA716, I didn’t expect the incident to become public. I didn’t plan to be at the center of news stories, online discussions, or national headlines.
But the truth is: I didn’t choose the spotlight.
I only chose to stand for what’s right.
The past few weeks have been heavy. From filing police reports in two countries to following every legal and investigative step, it’s been a journey of persistence, waiting, and reflection.
And while the incident remains unresolved with key evidence still under review, I’ve had time to think about what this moment is truly about.
It’s not just about a missing phone.
It’s about values.
It’s about what happens when an ordinary person chooses to stand up for truth, even when it’s inconvenient.
Even when powerful institutions stay silent.
Even when the easy thing is to walk away quietly.
The Values That Guide Me, And Purityfic
As the founder of Purityfic, a halal-certified health brand built for families, I’ve always believed in a simple principle:
Trust is everything.
Parents don’t just buy our products for the ingredients. They buy them because they believe in who we are.
They trust that our team has done the testing, asked the hard questions, and put integrity above shortcuts.
That same value showed up in how I handled the Garuda case.
I didn’t go public for drama or revenge. I spoke up because people deserve to know the truth, and I wasn’t going to trade silence for comfort.
Moving Forward — Not Backward
Today, I’m moving forward.
Not because the case is resolved, but because my purpose is bigger than this moment.
Purityfic continues to grow — not just in sales or SKUs, but in the kind of community we’re building.
A community that values honesty. That stands for something. That teaches our children what it means to act with faith and courage.
To everyone who has supported me publicly or privately, thank you.
You reminded me that even when systems fall short, people still care.
To the Purityfic family, this moment only strengthens our mission:
To create a brand you can trust, from someone who lives it.
Michael Tjendara
Father. Founder.
Still standing for truth.